3 Outdoor Ads that really utilize context and setting

HTC Campaign

I've been a fan of the HTC You Campaign since I first saw it when it premiered months ago. It harkens back to the Mad Men days where they made you feel like you couldn't live without so-and-so product. Here however, this isn't an agency and a company lecturing to us why we need this: the human truth is, we all know we need our phone. In today's world, it is our lifeline and is essentially our companion throughout our busy day. This isn't telling us to think something, it's telling us to think about how that something is totally true and we just needed HTC to tell us. In a way, forget thinking, start feeling.

3 Ads That Use Only Verbal

3 Ads That Use Only Visuals