HTC Campaign

I've been a fan of the HTC You Campaign since I first saw it when it premiered months ago. It harkens back to the Mad Men days where they made you feel like you couldn't live without so-and-so product. Here however, this isn't an agency and a company lecturing to us why we need this: the human truth is, we all know we need our phone. In today's world, it is our lifeline and is essentially our companion throughout our busy day. This isn't telling us to think something, it's telling us to think about how that something is totally true and we just needed HTC to tell us. In a way, forget thinking, start feeling.

3 Ads That Use Only Verbal

3 Ads That Use Only Visuals

Creative Approaches of 3 Global Ads

In the beginning was the word. (proverb)


Take it literally. ("Baseball North")
Change the product.

A Corner Office With a Liquor Cabinet - That's When You Know You've Made It.

Today's my first day of work at Blogger! I'm so excited to get down and dirty with some hardcore HTML. Everyone seems really nice here, but the creatives around here are not helping at all. I'm limited to about 8 typefaces - 8! How can I be expected to create great work with Webdings and Times New Roman?! Maybe I'll just transfer to Wordpress and Associates. I hear they're looking for a new CD.